MONTREAL – CF Montréal announced Thursday a new three-year deal with Italian wine-producer Alessandro Berselli.
“We are proud to announce this partnership, a unique commercial opportunity and the first ever involving both CF Montréal and Bologna FC,” said Joey Saputo, owner of CF Montréal and chairman. “This partnership is in line with the values of our organization, as well as with the sporting synergies already in place between the two clubs.”
This partnership is part of the Club's brand positioning and commercial expansion strategy, which aims to collaborate with companies that share the same values and vision of excellence.
A native of Bologna, Alessandro Berselli has always been passionate about two things: his work and his city's football team, Bologna Football Club 1909. With more than 30 years of experience, Berselli has become a leader in the production of Italian wine and has made its mission to promote Italy in the rest of the world through its wine. Since 2021, Alessandro Berselli - Vini d'Italia has been one of the BFC's Premium partners.
“With our vision always set on the horizon, Quebec represents an important market for us. We strongly believe in this partnership with CF Montréal because it's aligned with our values and overall objectives, and we’re confident that it will be very successful,” said Alessandro Berselli. “My passion for my hometown and its football club has become an opportunity to introduce our wines to two of the cities I love the most: Bologna and Montreal.”
The Alessandro Berselli range of products is in line with the latest trends in the wine-making industry: the emphasis on the terroirs when it comes to the Tenuta Arbéta, Masseria Supreno, and Ambasciata del Buon Vino wines; the environmental sustainability of the organic Torrae del Sale range, and the new Vitalma line without added sulphites; the refined nature of the most famous Italian grape varieties, crystallized in the elegance of the Signature Collection bottles; the balance between modernity and tradition of the AMBO line.
About Alessandro Berselli – Vini d'Italia
For over 30 years, Alessandro Berselli has been producing and promoting high quality Italian wine, positioning itself as an industry leader and exporting its products throughout the world. The values of the company are excellence, tradition, and innovation.
