As part of our partnership agreement with Groupe Brivia, a fast-growing Montreal real-estate developer, we worked jointly on a mural that was installed in Stade Saputo, underneath section 124!
Our fans will have the chance to scan a QR code embedded in the artwork, which will let them discover an augmented reality animation. Through this initiative, Groupe Brivia will make an annual donation to the Montreal Impact Foundation at the end of the season.
Every time someone scans the code, Brivia will donate $1 to the Montreal Impact Foundation, and for every photo shared with #BRIVIAxCFMTL, Brivia will donate an additional $1!
The work, imagined and created by artist Ankhone, was designed to represent the scale of Montreal's Brivia towers, as well as the city's key monuments, in the spirit of soccer.
The artist behind the mural is Ankhone. Find out more about the artist here.
