MONTREAL - CF Montréal announced Tuesday the signing of a partnership agreement with Poulet Rouge, making the Quebec-based company the Club’s latest partner and the official supplier of the first team's post-game home meals.
In so doing, CF Montréal and Poulet Rouge are joining forces to provide CF Montréal players with nutritious, high-protein postgame meals at Stade Saputo in 2024. The two organizations have created the official CF Montréal grilled chicken bowl, tailor-made for the first team, nutritious, tasty, high in protein and designed specifically for recovery. The bowl will also be available in Poulet Rouge restaurants across the Montreal area. To celebrate this new partnership, the company is offering a 10% discount to CF Montréal fans who order at Poulet Rouge on game days while proudly displaying official CF Montréal gear.
“We are proud to welcome Poulet Rouge as a new CF Montréal partner,” said CF Montréal President and CEO Gabriel Gervais. “We are integrating an ambitious Quebec company into the Club's ecosystem, one that is focused on its community, the customer experience and the quality of its product, as well as being an innovator in the food service sector.”
“Poulet Rouge is proud to partner with CF Montréal,” added Poulet Rouge President Moussa Madi. “We both share the same values of passion, surpassing oneself, excellence, and creating a positive impact in the community. Our partnership was a natural and perfect fit.”
Finally, Poulet Rouge, already very present in the community through its "C'est Don ben bon" program, is committed to offering grilled chicken bowls via CF Montréal's community programs.
About CF Montréal
Founded in 1992 and having completed its first season in 1993, CF Montréal is a professional soccer club playing in MLS since 2012. It has won the Canadian Championship five times (2008, 2013, 2014, 2019, 2021) and reached the final of the Concacaf Champions League in 2015, as well as the quarterfinals in 2009 and 2022. CF Montréal plays its home games at Stade Saputo, a soccer-specific stadium with a capacity of 19,619.
In 2010, the organization established the CF Montréal Academy, a soccer training centre with over 100 players. CF Montréal was the first professional club in North America to offer a sports-study program. The Club's development structure also includes U13 and U14 Pre-Academy teams. The Club's network of Partner Clubs (CIP) and regional programs also enable the Club to reach nearly 1,000 additional U8 to U12 players. The women's program was introduced to the Club's Academy on May 31, 2023.
Through the Montreal Impact Foundation, which celebrated its 10th anniversary in 2023, CF Montréal is deeply involved in the community. Its mission is to organize and support activities to improve the quality of life of children and families from underserved communities. In particular, it provides sports facilities to promote physical activity and social integration.
About Poulet Rouge
Poulet Rouge was born in Quebec, from the ambition of two young friends. The adventure began in 2012, when they decided to open a quick-service restaurant in the Galeries Joliette shopping mall. A third friend joined the duo in 2017, further contributing to the brand's growth and expansion.
The colour red perfectly embodies the three essential elements that the founders have sought to convey through every detail of their concept since its inception: energy, love and passion.
Right from the start, innovation has been at the heart of Poulet Rouge's DNA. It was in 2017 - after five years of testing, learning and evolving - that its unique and original concept was born: customizable grilled chicken bowls.
Thanks to everyone involved in the brand, including our customers, employees, franchisees, suppliers and community partners, Poulet Rouge has continued its steady growth in recent years, establishing itself as an unrivalled leader in the fast-food sector.
