With its third season in MLS almost concluded, the Montreal Impact unveiled its plans for the future on Thursday, at Stade Saputo, making a number of important announcements in order to consolidate the club’s structure, both on the technical and administrative levels.
The Impact recruited three new members to its management team: Marc Bourassa, Chief Revenue Officer; Hugues Léger, Chief Marketing Officer, and André Côté, Chief Strategic Officer.
“We decided to add experience and depth to our administration,” said Impact President Joey Saputo. “These are three new positions in vital areas within the company. They will all be mandated to help grow the club, through transparency and accessibility.”
Marc Bourassa was Vice-President of Sales and Marketing at Sun Media and Le Journal de Montréal, as well as Director General of Advertising with La Presse. Hugues Léger worked recently at Brad as a Vice-President. He has also worked internationally as a Brand Manager and Director of Development for Inbev (brewing company) and Imperial Tobacco. Finally, André Côté has contributed to the success of the Cirque du Soleil at all levels for nearly 20 years, including as Vice-President of Marketing and Communications.
